In this video, Francis Ford Coppola discusses the creative process and describes the steps he went through to write one of his recent projects. I like how he points out early in the video that he's confident he can make a good film with good cinematography but it all comes down to the writing.
One of the most important points Coppola makes is this: writers can get better with practice. If you learn only one thing from this video, let it be that.
